Mondi

Catching Feels

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Lookbook

The Brief

Develop a set of high-quality and aspirational marketing tools, which demonstrate the diversity and versatility of Mondi’s premium design paper, PERGRAPHICA®, to generate awareness, engagement, and help influence the decision-making process.

The Truth

Print adds a physical dimension to beautiful digital creations: evoking an additional human sense - touch. Choosing the right paper is critical to making sure digital creativity shines at its best in an analogue world. In addition, brand partnerships are an effective way of generating fame, driving reach, and increasing engagement.

Lookbook spread

The Idea

We partnered with Adobe Stock to tell a digital to analogue story and demonstrate how striking imagery can leap off the page on a premium design paper. ‘Catching Feels’ meaning to fall in love, takes us on a sensory journey through six feelings, as emotive visuals are captured and enhanced through different printing techniques and finishes on distinctive paper shades, within a limited-edition book.

Landing Page

Results

We exceeded the total sales enquiries from the previous year in the first week of the campaign. The campaign has also helped to catch the feelings of internal teams and clients, with some saying it has made them fall in love with PERGRAPHICA® all over again.

Lookbook spread
Bookmark
Sales Enablement Guide
Postcard