17 September 2021 by Grace Baron

True Only B2B Agency to Receive IPA Effectiveness Accreditation

An announcement from the agency about how proud we are to be on the inaugural list. How it is testament to our focus on commercial effectiveness and the results we generate for our clients.

At EffWorks Global 2021, True were presented with an IPA Effectiveness Accreditation for 2021-23.

Not only is this a fantastic achievement for the agency but it is made even sweeter by the fact that we’re the only B2B agency amongst the chosen 19 to have made this inaugural list.

The accreditation process will run every two years to recognise agencies that have demonstrated a commitment to marketing effectiveness and producing strong business-level outcomes for their clients – with judging criteria covering the agency’s effectiveness culture, their people, training, measurement capabilities and, of course, client results.

The IPA’s definition of marketing effectiveness is: the process of improving business performance from marketing activities, made easier and more impactful by people, data, tools and measurement and a strong and clear focus.

At True, we pride ourselves on our focus for commercial effectiveness and getting the very best results for our clients. It’s part of our DNA and what drives our creativity and strategic thinking on a daily basis. What makes this accreditation so special to us is not only that it acknowledges this but also that it pays tribute to the talent and hard work our exceptional team put in.

So it just remains for us to say, thank you to The IPA, congratulations to our talented team and here’s to the continual pursuit of greater B2B effectiveness in years to come.

True's Founders & Head of Client Services standing in front of an orange background with the IPA logo on holding their IPA Effectiveness Accreditation certificate