Three is the magic number (of Drum B2B Awards)
True announce 3 award wins at the 2021 Global Drum Awards for B2B for their multi-award winning campaign ‘Catching Feels’ for PERGRAPHICA, Mondi, including the prestigious Chair Award.
- Chair’s Award – Winner
- Best Use of Emotion in B2B Marketing – Winner
- B2B Print/Illustration or Imagery – Winner
- Best Omnichannel – Highly Commended
Judging Chair, Alison Biggan, Global Head of Corporate Marketing at SAP, praised ‘Catching Feels’ as a reminder of how ‘excellent B2B marketing goes beyond reaching the target audience’, thanks to its compelling message.
‘Catching Feels’ was applauded for its use of emotion and powerful imagery. “This integrated campaign connected digital to analogue, using high impact print to deliver a sensory experience that, combined with a partnership with Adobe that was particularly impactful. With a diverse mix of tactics, they were able to deliver a true experience driving remarkable campaign results.”
We’re thrilled to be alongside so many high-level competitors across the B2B sector. The Drum B2B awards are the awards for effective business marketing, celebrating B2B marketers that bring creativity to their business campaigns.
'Catching Feels' is a fully integrated campaign with high-quality, aspirational marketing tools to demonstrate the diversity and versatility of PERGRAPHICA. By partnering with creative and tech giant Adobe Stock, we were able to increase our reach, raise awareness and improve brand reputation while capturing the hearts and minds of our audience.