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Common Marketing Automation Mistakes to Avoid
Right now is the best time to deploy a marketing automation platform. Marketing automation is experiencing record adoption, more than any other digital marketing platform, and has seen a 50% increase in growth over the past year.
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Cold Calling or Egg Mayonnaise?
I am new to B2B marketing (someone has to be). I used to be a professional actor. My main areas of expertise are bursting into impromptu song and making the shape of a tree.
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Metrics Schmetrics
Here’s another reason why I think B2B marketing has become boring: metrics, or more precisely, an over-reliance on metrics.
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7 Takeaways from ‘Make’ day at Digital Shoreditch 2015
This week our dev team went to Digital Shoreditch, a festival bringing together the creative, tech and entrepreneur community. On the ‘Make’ day, UX, wearables and virtual reality were centre stage. With a smorgasbord of sessions to choose from, Digital Designer, Sanj focused on the UX sessions.
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What Really Works in Social Media for B2B
Using Social Media to promote your business can be a great way of engaging with your audience, but sometimes it’s easier said than done.
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Google, You’ve Done it Again
Today is the day that Google will change its algorithm to favour ‘mobile friendly’ websites.
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