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Performance Marketing

How to Seamlessly Integrate Marketing and Sales
19 May 2016 by Mark Sallows, Founder and CEO of Turtl - BBN Strategic Partner

How to Seamlessly Integrate Marketing and Sales

Just as bringing the customer into business strategy is good for business, ensuring integration of sales and marketing is good for the customer.

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Cold Calling or Egg Mayonnaise?
05 June 2015 by Rory Vieyra

Cold Calling or Egg Mayonnaise?

I am new to B2B marketing (someone has to be). I used to be a professional actor. My main areas of expertise are bursting into impromptu song and making the shape of a tree.

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Metrics Schmetrics
26 May 2015 by Richard Parsons

Metrics Schmetrics

Here’s another reason why I think B2B marketing has become boring: metrics, or more precisely, an over-reliance on metrics.

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7 Takeaways from ‘Make’ day at Digital Shoreditch 2015
14 May 2015 by Sanjeev Kana

7 Takeaways from ‘Make’ day at Digital Shoreditch 2015

This week our dev team went to Digital Shoreditch, a festival bringing together the creative, tech and entrepreneur community. On the ‘Make’ day, UX, wearables and virtual reality were centre stage. With a smorgasbord of sessions to choose from, Digital Designer, Sanj focused on the UX sessions.

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What Really Works in Social Media for B2B
29 April 2015 by Jonathan Andrews

What Really Works in Social Media for B2B

Using Social Media to promote your business can be a great way of engaging with your audience, but sometimes it’s easier said than done.

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Google, You’ve Done it Again
21 April 2015 by Kristin Tomuschat

Google, You’ve Done it Again

Today is the day that Google will change its algorithm to favour ‘mobile friendly’ websites. 

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