Cold Calling or Egg Mayonnaise?
I am new to B2B marketing (someone has to be). I used to be a professional actor. My main areas of expertise are bursting into impromptu song and making the shape of a tree.
Here’s another reason why I think B2B marketing has become boring: metrics, or more precisely, an over-reliance on metrics.
7 Takeaways from ‘Make’ day at Digital Shoreditch 2015
This week our dev team went to Digital Shoreditch, a festival bringing together the creative, tech and entrepreneur community. On the ‘Make’ day, UX, wearables and virtual reality were centre stage. With a smorgasbord of sessions to choose from, Digital Designer, Sanj focused on the UX sessions.
What Really Works in Social Media for B2B
Using Social Media to promote your business can be a great way of engaging with your audience, but sometimes it’s easier said than done.
Google, You’ve Done it Again
Today is the day that Google will change its algorithm to favour ‘mobile friendly’ websites.