It’s our name, but also our philosophy. Every day, who we are reminds us to put truth into everything we do. Why? Because truth is king when it comes to creating memorable human ideas.
Stay in the loop with the latest B2B industry trends.
Why does the most with-it collection of individuals inside corporations fall behind in their way of working? Marketing departments talk along the lines of new wave, hip culture, music and fashion. But when it comes down to really doing things – making change happen – they hide behind glowing apple laptops.
Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects) engage, convert, and measure the progress of your campaigns.
If we asked for an apple, and we get an orange, are we supposed to be happy because it’s a fruit? Similarly, as a B2B tech marketer, we ask for leads and instead get a funnel. Are we supposed to be happy?
A few months into 2016 and some are still wondering what this year will bring. What can we, for example, expect in the area of B2B marketing? What are the most important trends and evolutions? We have evaluated and assessed the most important predictions. The result is something between a trend list and a wish list. Therefore, Twends.
Right now is the best time to deploy a marketing automation platform. Marketing automation is experiencing record adoption, more than any other digital marketing platform, and has seen a 50% increase in growth over the past year.