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Creativity

Creativity, where art thou?
21 July 2017 by Richard Parsons

Creativity, where art thou?

The big idea – the brand story running throughout a campaign and the entire business – can’t come from a rulebook or a set of data. So where does creativity come from?

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Don’t get into the box…
23 May 2017 by Richard Parsons

Don’t get into the box…

We’re forever being told to “think outside the box”, but we say “don’t get into the box in the first place”. These days, traditional business structures can seem irrelevant.

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A marriage of art and science
11 May 2017 by Richard Parsons

A marriage of art and science

George Bernard Shaw once wrote: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”

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If marketers are architects, how should they structure their own building?
17 February 2017 by Richard Parsons

If marketers are architects, how should they structure their own building?

Continued from my previous post

If marketers should be the equivalent of architects designing and building beautiful edifices founded on a series of platforms – the most important of which is creative – it follows that the way we structure our businesses should reflect this.

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This is no joke – how humour can help B2B marketers connect with their audience
13 February 2017 by Gopal Kishore - BBN Singapore

This is no joke – how humour can help B2B marketers connect with their audience

There were two cows in a field. One said “moo”, the other one said, “I was going to say that!”

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Introducing B2B TV...
09 February 2017 by Richard Parsons

Introducing B2B TV...

Under the Influence is our first B2B TV show produced to get us all thinking about how we can make our industry more successful, engaging, creative and human. 

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