Creativity

13 February 2017 by Gopal Kishore - BBN Singapore

This is no joke – how humour can help B2B marketers connect with their audience

There were two cows in a field. One said “moo”, the other one said, “I was going to say that!”

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09 February 2017 by Richard Parsons

Introducing B2B TV...

Under the Influence is our first B2B TV show produced to get us all thinking about how we can make our industry more successful, engaging, creative and human. 

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06 February 2017 by Ben Verleysen - BBN Belgium

Marketing = Science + gut feeling

Computers and software are taking over many of our core tasks in marketing. Gut feeling can't be dictated to or coded, though. However important hard science and analyses might be, you need to mix them with a gentle dose of gut feeling to achieve successful campaigns.

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01 February 2017 by Alan Stobie - BBN Scotland

All aboard the content truck, Mr Clarkson

I turned on the TV this morning.

Actually, no I didn’t. I picked up my iPhone, opened up myTV app and tapped BBC 1. TV has changed. Or rather, viewing platforms and habits have.

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01 November 2016 by Richard Parsons

A Beautiful Building Needs A Platform

Continuing from my last post.

Good buildings are built on solid foundations. For our purposes, I’m going to call these platforms. The first platform we need to build is the creative platform.

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25 October 2016 by Richard Parsons

Marketers Should Be Architects

“No person who is not a great sculptor or painter can be an architect. If he is not a sculptor or painter, he can only be a builder.

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