Blog

Stay in the loop with the latest B2B industry trends.

Creativity

Marketing = Science + gut feeling
06 February 2017 by Ben Verleysen - BBN Belgium

Marketing = Science + gut feeling

Computers and software are taking over many of our core tasks in marketing. Gut feeling can't be dictated to or coded, though. However important hard science and analyses might be, you need to mix them with a gentle dose of gut feeling to achieve successful campaigns.

Continue reading >

All aboard the content truck, Mr Clarkson
01 February 2017 by Alan Stobie - BBN Scotland

All aboard the content truck, Mr Clarkson

I turned on the TV this morning.

Actually, no I didn’t. I picked up my iPhone, opened up myTV app and tapped BBC 1. TV has changed. Or rather, viewing platforms and habits have.

Continue reading >

A Beautiful Building Needs A Platform
01 November 2016 by Richard Parsons

A Beautiful Building Needs A Platform

Continuing from my last post.

Good buildings are built on solid foundations. For our purposes, I’m going to call these platforms. The first platform we need to build is the creative platform.

Continue reading >

Marketers Should Be Architects
25 October 2016 by Richard Parsons

Marketers Should Be Architects

“No person who is not a great sculptor or painter can be an architect. If he is not a sculptor or painter, he can only be a builder.

Continue reading >

As Britney Would Say, Work Bitch
19 October 2016 by Richard Parsons

As Britney Would Say, Work Bitch

I’m often asked what’s the best way to judge an agency. My answer is simple, do you like them and, perhaps more importantly, do you like their work?

Continue reading >

Video is Unavoidable in B2B Marketing Today
14 July 2016 by Leo Boon Yeow - BBN Singapore

Video is Unavoidable in B2B Marketing Today

Video is the most powerful tool marketers have at their disposal. The popularity of video exploded last year, with the number of videos posted on Facebook leaping from 4 billion in April 2015 to 8 billion in September 2015.

Continue reading >