Introducing B2B TV...
Under the Influence is our first B2B TV show produced to get us all thinking about how we can make our industry more successful, engaging, creative and human.
View our first episode where we discuss ‘Emotional vs Rational’ in B2B marketing.
You can also download our latest whitepaper, which gives insight into the results of the largest study of B2B marketing effectiveness.
Key findings include:
• The top 3 brands in any market get 90% of the sales
• The optimum balance of brand and activation expenditure is 60:40