True have been shortlisted for three awards at this year’s B2B Marketing Awards. Their hugely successful 7 Strengths of Stone Test Series campaign for ROCKWOOL, continues to attract the attention of award judges. Further to being shortlisted at the Marketing Week Masters, in the B2B Sector Masters category, the campaign has now been recognised in the following categories:
Best Brand Initiative
Best Use of Social Media
Best Customer Engagement Initiative
Cos Mingides, Client Services Director at True shared, “We’re absolutely thrilled to be shortlisted. These awards really are the pinnacle of the B2B marketing industry andwe’re very much looking forward to the award ceremony in November. Congratulations to all that made the shortlist.”
About the campaign:
ROCKWOOL bucked a category trend with a playful series of films that were grounded in brand purpose and authenticity – driving brand affinity and engagement among its core audience in the construction industry.
Filmed at the company’s Innovation Factory, with real employees, True created a Bond-style test lab and series of product tests and demonstrations that delighted, surprised and celebrated the company’s Danish heritage and culture of continuous product innovation.