Brand And Storytelling

19 October 2016 by Richard Parsons

As Britney Would Say, Work Bitch

I’m often asked what’s the best way to judge an agency. My answer is simple, do you like them and, perhaps more importantly, do you like their work?

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22 September 2016 by Sunil Shah - BBN India

3 Tips For Better B2B Technology Marketing Case Studies

Case studies are an important arrow in the arsenal of a B2B technology marketer. Knowing how to write one well–or being able to spot shortfalls in case studies written by your agency–is an important skill.

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14 July 2016 by Amelie Lafayette

Let Me Tell You A Story...

 In an excellent earlier blog post a spirited argument was put forward for the primacy of the image over the written word in advertising. However, I’d like to counter this with a, hopefully, spirited argument not only in favour of words, but lots of them. I’m talking about long copy.

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30 June 2016 by Fabio Orlando - BBN Canada

The Boy Who Could Fly

I was a weird kid. No, really.

When I was but a wee lad I believed a lot of things that most would deem inconceivable.

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23 June 2016 by Ashan Bhattacharya - BBN India

Put Some Emotion In Your B2B Marketing Campaigns

Marketers in the B2B space strongly feel that emotions have no significance in their marketing campaigns. But what if we tell you that it’s only partially true?

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