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What Can Marketers Learn From Pokémon GO?
In under a week Pokémon Go has become a phenomenon, surpassing Tinder and almost Twitter on Android phone downloads – despite only being available in four countries.
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Let Me Tell You A Story...
In an excellent earlier blog post a spirited argument was put forward for the primacy of the image over the written word in advertising. However, I’d like to counter this with a, hopefully, spirited argument not only in favour of words, but lots of them. I’m talking about long copy.
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The Boy Who Could Fly
I was a weird kid. No, really.
When I was but a wee lad I believed a lot of things that most would deem inconceivable.
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Put Some Emotion In Your B2B Marketing Campaigns
Marketers in the B2B space strongly feel that emotions have no significance in their marketing campaigns. But what if we tell you that it’s only partially true?
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A Great Product Launch Means Finding Your ‘Peanut Butter’!
If a service or product launch is at the centre of your communications strategy, and if you haven’t found your ‘peanut butter’, beware! Your launch could probably use a healthy injection of innovation. (If you just sat back, furrowed your brow and said “Huh?”, allow me two minutes to explain.)
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How To Find Influencers and Engage Them
Nowadays, much more of our reputation is affected by what is said about us! In business, this means that 80-90 per cent of customers decide on their purchase before they are actively addressed.
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