Blog
Podcasts
Webinars
Research
The Myths of Time...
Before we could even write, we humans were painting scenes on the cave walls at Lascaux, or listening to Greek bards sing about the exploits of heroes and gods.
Continue Reading
Become The Don of Social Media
Don Corleone has a successful business in Gambling and Bribery. He faces a choice between potential earnings from narcotics and jeopardising his established relationships with the Police and Government by starting an unknown and unsavoury venture. If you're a B2B CMO, you are Don Corleone; Social Media is narcotics.
Continue Reading
Gorillas and Bulls
Once a brand knows what it stands for and knows what kind of relationship it has with its audience, its marketing can be more adventurous and take more risks. Cadbury’s ‘Drumming Gorilla’ ad is a prime example.
Continue Reading
Where’s the Consistency Gone?
We don’t behave the same way at the football game as we do at a funeral, unless we’re starring in a gross-out Hollywood comedy. As humans, we adapt our behaviour to the social context. Brands should do the same.
Continue Reading
Hello, I’m a Psychopath!
In my last post, I said your brand is an ape. Everything changes when we start to think of B2B brands as human and as predisposed towards emotional, intuitive behaviour as humans are.
Continue Reading
Cold Calling or Egg Mayonnaise?
I am new to B2B marketing (someone has to be). I used to be a professional actor. My main areas of expertise are bursting into impromptu song and making the shape of a tree.
Continue Reading
