Brand And Storytelling

25 June 2015 by Richard Parsons

Where’s the Consistency Gone?

We don’t behave the same way at the football game as we do at a funeral, unless we’re starring in a gross-out Hollywood comedy. As humans, we adapt our behaviour to the social context. Brands should do the same.

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09 June 2015 by Richard Parsons

Hello, I’m a Psychopath!

In my last post, I said your brand is an ape. Everything changes when we start to think of B2B brands as human and as predisposed towards emotional, intuitive behaviour as humans are.

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05 June 2015 by Rory Vieyra

Cold Calling or Egg Mayonnaise?

I am new to B2B marketing (someone has to be). I used to be a professional actor. My main areas of expertise are bursting into impromptu song and making the shape of a tree.

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29 May 2015 by Tessa McCaffrey

Creating Compelling B2B Stories Through Infographics

B2B marketers don’t need convincing to produce infographics that display information in a visual way. But all too often, we are seeing an overuse of pie charts and small people to represent percentages and statistics. 

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13 May 2015 by Richard Parsons

It’s All About Anthropology, Stupid…

We like to think we buy a top-notch BMW because of its beautiful engineering, its performance, comfort and reliability. We probably really buy one because we think it’ll help us get laid, or differentiate us from the riff-raff.

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23 April 2015 by Richard Parsons

Reviving the Art of Storytelling

Our fundamental belief is that we are all storytellers. As human beings we evolved telling stories around the camp fire.

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