Where’s the Consistency Gone?
We don’t behave the same way at the football game as we do at a funeral, unless we’re starring in a gross-out Hollywood comedy. As humans, we adapt our behaviour to the social context. Brands should do the same.
Hello, I’m a Psychopath!
In my last post, I said your brand is an ape. Everything changes when we start to think of B2B brands as human and as predisposed towards emotional, intuitive behaviour as humans are.
Cold Calling or Egg Mayonnaise?
I am new to B2B marketing (someone has to be). I used to be a professional actor. My main areas of expertise are bursting into impromptu song and making the shape of a tree.
Creating Compelling B2B Stories Through Infographics
B2B marketers don’t need convincing to produce infographics that display information in a visual way. But all too often, we are seeing an overuse of pie charts and small people to represent percentages and statistics.
It’s All About Anthropology, Stupid…
We like to think we buy a top-notch BMW because of its beautiful engineering, its performance, comfort and reliability. We probably really buy one because we think it’ll help us get laid, or differentiate us from the riff-raff.
Reviving the Art of Storytelling
Our fundamental belief is that we are all storytellers. As human beings we evolved telling stories around the camp fire.