It’s our name, but also our philosophy. Every day, who we are reminds us to put truth into everything we do. Why? Because truth is king when it comes to creating memorable human ideas.
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There’s no getting away from it: business to business marketing is boring. It’s the Cinderella at the Marcoms Ball. But whereas Cinderella turns into a beautiful princess and finally bags her prince, B2B is destined to remain sweeping the fireplace unless we up our game.
At True, we fundamentally believe that something is wrong with B2B advertising; something is broken. We have an opportunity as marketers to change that. After all, we should always be trying to improve what we do, right?
Like one of the great pioneers of education, Aristotle, I believe that a fulfilled person is an educated person - or in this case consumer. As consumers, in the buying process, we are rational beings seeking education to answer the burning question… ‘AM I BUYING THE RIGHT THING?!’