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Brand And Storytelling

Political campaigns are very much like B2B campaigns
17 January 2017 by Cos Mingides

Political campaigns are very much like B2B campaigns

What? I hear you say. The reason for that assertion is that they, like a lot of what we do, are wrapped up in very rational arguments.

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How B2B Marketers Can Achieve Audacious Goals by Going Social
13 January 2017 by Ishan Bhattacharya - BBN India

How B2B Marketers Can Achieve Audacious Goals by Going Social

There is a common perception in the B2B marketing space that social media campaigns do not resonate well with enterprise customers. Some ten years back it would have been true, but now, especially with the rising number of internet savvy decision makers, it’s absolutely untrue.

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A Beautiful Building Needs A Platform
01 November 2016 by Richard Parsons

A Beautiful Building Needs A Platform

Continuing from my last post.

Good buildings are built on solid foundations. For our purposes, I’m going to call these platforms. The first platform we need to build is the creative platform.

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As Britney Would Say, Work Bitch
19 October 2016 by Richard Parsons

As Britney Would Say, Work Bitch

I’m often asked what’s the best way to judge an agency. My answer is simple, do you like them and, perhaps more importantly, do you like their work?

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3 Tips For Better B2B Technology Marketing Case Studies
22 September 2016 by Sunil Shah - BBN India

3 Tips For Better B2B Technology Marketing Case Studies

Case studies are an important arrow in the arsenal of a B2B technology marketer. Knowing how to write one well–or being able to spot shortfalls in case studies written by your agency–is an important skill.

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What Can Marketers Learn From Pokémon GO?
18 August 2016 by Isabelle O'Brien - M&a, BBN Australia

What Can Marketers Learn From Pokémon GO?

In under a week Pokémon Go has become a phenomenon, surpassing Tinder and almost Twitter on Android phone downloads – despite only being available in four countries.

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