It’s our name, but also our philosophy. Every day, who we are reminds us to put truth into everything we do. Why? Because truth is king when it comes to creating memorable human ideas.
Stay in the loop with the latest B2B industry trends.
What? I hear you say. The reason for that assertion is that they, like a lot of what we do, are wrapped up in very rational arguments.
There is a common perception in the B2B marketing space that social media campaigns do not resonate well with enterprise customers. Some ten years back it would have been true, but now, especially with the rising number of internet savvy decision makers, it’s absolutely untrue.
Case studies are an important arrow in the arsenal of a B2B technology marketer. Knowing how to write one well–or being able to spot shortfalls in case studies written by your agency–is an important skill.
In under a week Pokémon Go has become a phenomenon, surpassing Tinder and almost Twitter on Android phone downloads – despite only being available in four countries.