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The Future of Brands 2025: A Fusion of Creativity x Media
The Future of Brands is the number one conference dedicated to showcasing the power media and advertising can hold for brands.
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The 95-5 Rule of Advertising
The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.
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Why B2B needs Don Draper
B2B marketing has a problem. It’s become repetitive, overly rational, and hyper-focused on the short-term. What B2B needs is to go back to its roots. What B2B needs, is Don Draper.
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We're shortlisted for the Brand Film awards EMEA
True has been shortlisted for Best B2B at the Brand Film Awards EMEA 2021, the awards scheme from PRWeek and Campaign, for our campaign with ROCKWOOL: The 7 Strengths of Stone Test Series.
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Not one, not two but three
True have been shortlisted for three awards at this year’s B2B Marketing Awards. Their hugely successful 7 Strengths of Stone Test Series campaign for ROCKWOOL, continues to attract the attention of award judges.
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How creativity leads to better results
Creative agencies have always struggled to prove their value. So why is it that the task seems to be even harder today?
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