It’s our name, but also our philosophy. Every day, who we are reminds us to put truth into everything we do. Why? Because truth is king when it comes to creating memorable human ideas.
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True have been shortlisted for three awards at this year’s B2B Marketing Awards. Their hugely successful 7 Strengths of Stone Test Series campaign for ROCKWOOL, continues to attract the attention of award judges. Further to being shortlisted at the Marketing Week Masters, in the B2B Sector Masters category, the campaign has now been recognised in the following categories:
Over the last four weeks, I have taken an internship at True, during which I have experienced a concise insight to all aspects of the agency world and been immersed in the fast-paced, creative yet structured environment True runs to ensure its success.
With Christmas already a distant memory, there is one thing we will never fail to forget about the annual holiday – the giddy excitement it would bring us as a child.
Emotions just aren’t used enough in B2B marketing campaigns. Yes, we have the constant use of happy ads and campaigns that give off positive vibes leaving people with a positive thinking about the brand, but that’s just not enough anymore.
Business-to-business marketing is undergoing a much-needed makeover to better align to sales and business results. Old ways of thinking aren’t going to deliver the results needed. Whether your business now claims their territory as B2B, or B2B2C or B2P (people) or B2H (human), a shift in focus is warranted.