Not one, not two but three
True have been shortlisted for three awards at this year’s B2B Marketing Awards. Their hugely successful 7 Strengths of Stone Test Series campaign for ROCKWOOL, continues to attract the attention of award judges.
How creativity leads to better results
Creative agencies have always struggled to prove their value. So why is it that the task seems to be even harder today?
Hello Hello - An insight into my internship at True
Over the last four weeks, I have taken an internship at True, during which I have experienced a concise insight to all aspects of the agency world and been immersed in the fast-paced, creative yet structured environment True runs to ensure its success.
Nostalgia – leveraging past success to drive future growth
With Christmas already a distant memory, there is one thing we will never fail to forget about the annual holiday – the giddy excitement it would bring us as a child.
Five emotions for five B2B campaigns
Emotions just aren’t used enough in B2B marketing campaigns. Yes, we have the constant use of happy ads and campaigns that give off positive vibes leaving people with a positive thinking about the brand, but that’s just not enough anymore.
Put people – not product – at the center of everything you do
Business-to-business marketing is undergoing a much-needed makeover to better align to sales and business results. Old ways of thinking aren’t going to deliver the results needed. Whether your business now claims their territory as B2B, or B2B2C or B2P (people) or B2H (human), a shift in focus is warranted.