14 November 2019 by Tom Busby

We’re on a ‘Drum’ roll… four wins at The Drum Awards in one week

The results for The Drum B2B Awards and The Drum Content Awards are in, and we’re incredibly proud to announce that True won in all four of its shortlisted categories.

The Drum Content Awards were held at the London Marriot Hotel, Grosvenor Square, where the agency picked up Best B2B Content Marketing Campaign/Strategy. This was followed by a hat trick at last week’s B2B Awards in New York, which included winning the highly coveted ‘Best Brand Campaign’ award. The winning entries came for two campaigns for world-leading manufacturer of stone wool insulation (amongst other amazing things), ROCKWOOL:


The Drum Content Awards:

  • Best B2B Content Marketing Campaign/Strategy The 7 Strengths of Stone: Test Series


The Drum B2B Awards:

  • Best Product Launch Campaign – Rockzero: Stand for Something
  • Best Content Marketing Campaign - The 7 Strengths of Stone: Test Series
  • Best Brand Campaign - The 7 Strengths of Stone: Test Series


About the winning campaigns:

The 7 Strengths of Stone: Test Series

ROCKWOOL bucked a category trend with a playful series of films that were grounded in brand purpose and authenticity – driving brand affinity and engagement among its core audience in the construction industry.

Filmed at the company’s Innovation Factory, with real employees, True created a Bond-style test lab and series of product tests and demonstrations that delighted, surprised and celebrated the company’s Danish heritage and culture of continuous product innovation.

Partnering with Danish film production company, Gaucho Film, and award-winning director Michael Sauer Christensen, the 8 short films told the story of the ROCKWOOL’s products in a way which the judges said was “bold and innovative, relying on the quality of the creative and not just the medium”.

Below is one of the films, but to see all the work, click here.


Rockzero: Stand for Something

Buildings are responsible for 30% of the world’s energy consumption and Climate Change is becoming one of the defining issues of our times. Rockzero is ROCKWOOL's answer: it is a pioneering wall system that integrates stone wool insulation into the structure of homes, significantly reducing energy consumption and CO2 emissions.

‘When you build something, it should stand for something’ became an emotive, creative platform that gained mainstream media coverage and huge amounts of social awareness around how building with Rockzero can protect the planet's future, and future generations.

To see the work, click here.


Cos Mingides, Founder and Head of Creative Services, shared, “It’s been a great week for True and our clients. To win one award is a great accomplishment, but to win in every category we were shortlisted in is a fantastic achievement, especially considering the great brands and campaigns we were up against. We’re extremely proud of the winning work and are thrilled it is getting such high-level industry recognition. A big thank you to every one of the team involved and to our clients at ROCKWOOL who allow us to do bold, memorable creative work that makes a genuine impact.”

The latest award win adds to the growing number of recognitions for True, which includes five wins at the Golden Bee Awards, B2B Sector finalists at the Marketing Week Masters and finalists at forthcoming awards including The Drum Social Buzz Awards and the B2B Marketing Awards.