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How to justify your marketing spend
In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.
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There are no bad search questions (except this one)
As experts in search, we get asked a lot of questions, and while there’s no such thing as a bad search question, there is one that you should never ask.
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B2B TV Episode 2: How to effectively target SMEs
Our second episode of B2B TV involves True co-founders, Richard and Cos discussing some key considerations for targeting small to medium sized businesses. Including broadcast and news media, data propensity modelling and social media.
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Top 5 things to know about personas
WHAT IS A PERSONA?
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7 steps to plan a B2B content marketing strategy
It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help you plan your B2B content marketing strategy.
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If marketers are architects, how should they structure their own building?
Continued from my previous post
If marketers should be the equivalent of architects designing and building beautiful edifices founded on a series of platforms – the most important of which is creative – it follows that the way we structure our businesses should reflect this.
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