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Strategy

In What Life Stage Is Your Brand? Fun or Death Rattle?
17 May 2016 by Bart Stovers - BBN Netherlands

In What Life Stage Is Your Brand? Fun or Death Rattle?

You know them…outdated companies that have no intention of wanting to change until revenues and profits are seriously decreasing. The organisation changes too late and causes its own demise, resulting in the brand’s ‘death rattle’.

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A Great Product Launch Means Finding Your ‘Peanut Butter’!
12 May 2016 by Anna Kirk - BBN USA

A Great Product Launch Means Finding Your ‘Peanut Butter’!

If a service or product launch is at the centre of your communications strategy, and if you haven’t found your ‘peanut butter’, beware! Your launch could probably use a healthy injection of innovation. (If you just sat back, furrowed your brow and said “Huh?”, allow me two minutes to explain.)

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How To Find Influencers and Engage Them
10 May 2016 by Ales Rihacek - BBN Czech Republic

How To Find Influencers and Engage Them

Nowadays, much more of our reputation is affected by what is said about us! In business, this means that 80-90 per cent of customers decide on their purchase before they are actively addressed.

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Funnel Vision
15 March 2016 by Richard Parsons

Funnel Vision

Why do B2B marketers get things the wrong way round?

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It’s Show Time, Folks!
20 October 2015 by Olga Angelaki

It’s Show Time, Folks!

Words or pictures, pictures or words? This is the age-old argument for what works best in advertising.

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Millennials – Don’t Be Bugged
09 October 2015 by Tom Busby

Millennials – Don’t Be Bugged

Born between 1980 and 2000, millennials are a group of people who have never used a fax machine, think dial-up internet is from the dark ages, have rarely opened an encyclopaedia – and may never have driven anywhere without the aid of a sat-nav.

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