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Introducing B2B TV...
Under the Influence is our first B2B TV show produced to get us all thinking about how we can make our industry more successful, engaging, creative and human.
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Marketing = Science + gut feeling
Computers and software are taking over many of our core tasks in marketing. Gut feeling can't be dictated to or coded, though. However important hard science and analyses might be, you need to mix them with a gentle dose of gut feeling to achieve successful campaigns.
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Instinct vs. Data
Gut-feeling and empirical evidence are the two methods by which people make decisions. But which is better?
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Fishing, Pulling and Statistics
Continued from my previous post
All this talk of creativity, the big idea and long-term thinking doesn’t meanI’m against measuring stuff. As I’ve already said, the point is that metrics should inform us, not dictate to us.
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So Here’s the Strategy…Look, Kittens!
One of my criticisms of B2B marketing is that it is still too dominated by old-school, US-style thinking – product-driven and financially obsessed. The corporate culture is all about the quarterly report – the numbers – and that leads to a reductive, short-term approach. It’s like we’ve all got attention deficit disorder.
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Top Ten Tips For Creating Engaging Content
Okay, while you might not be able to eat these yummy ‘top tips’. We think you’ll find them deliciously useful.
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