In What Life Stage Is Your Brand? Fun or Death Rattle?
You know them…outdated companies that have no intention of wanting to change until revenues and profits are seriously decreasing. The organisation changes too late and causes its own demise, resulting in the brand’s ‘death rattle’.
A Great Product Launch Means Finding Your ‘Peanut Butter’!
If a service or product launch is at the centre of your communications strategy, and if you haven’t found your ‘peanut butter’, beware! Your launch could probably use a healthy injection of innovation. (If you just sat back, furrowed your brow and said “Huh?”, allow me two minutes to explain.)
How To Find Influencers and Engage Them
Nowadays, much more of our reputation is affected by what is said about us! In business, this means that 80-90 per cent of customers decide on their purchase before they are actively addressed.
Why do B2B marketers get things the wrong way round?
It’s Show Time, Folks!
Words or pictures, pictures or words? This is the age-old argument for what works best in advertising.
Millennials – Don’t Be Bugged
Born between 1980 and 2000, millennials are a group of people who have never used a fax machine, think dial-up internet is from the dark ages, have rarely opened an encyclopaedia – and may never have driven anywhere without the aid of a sat-nav.