Millennials – Don’t Be Bugged
Born between 1980 and 2000, millennials are a group of people who have never used a fax machine, think dial-up internet is from the dark ages, have rarely opened an encyclopaedia – and may never have driven anywhere without the aid of a sat-nav.
Cold Calling or Egg Mayonnaise?
I am new to B2B marketing (someone has to be). I used to be a professional actor. My main areas of expertise are bursting into impromptu song and making the shape of a tree.
Here’s another reason why I think B2B marketing has become boring: metrics, or more precisely, an over-reliance on metrics.
What Really Works in Social Media for B2B
Using Social Media to promote your business can be a great way of engaging with your audience, but sometimes it’s easier said than done.