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Thought Leadership is Old Skool
As a 30-plus year PR/Marcom professional, “thought leadership” has been a part of nearly every PR program I have known. It makes sense, right? Every client wants to show others (employees, customers, competitors) how much they know and to be a recognized leader in their category.
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Truth Sessions: Account Based Advertising
On Thursday we held the fourth webinar in our Truth Sessions series, taking an in-depth look at Account Based Advertising.
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We’re on a ‘Drum’ roll… four wins at The Drum Awards in one week
The results for The Drum B2B Awards and The Drum Content Awards are in, and we’re incredibly proud to announce that True won in all four of its shortlisted categories.
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How creativity leads to better results
Creative agencies have always struggled to prove their value. So why is it that the task seems to be even harder today?
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When less isn't more: The new model of collaborative B2B agencies
The days of Mad Men-type agencies are gone – and not just because we’ve moved on from casual misogyny and heavy-drinking lunches.
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Direct Mail that sells
A good direct mail can be worth its weight in gold. But you need to get the content just right. Here are some tips to help you on your way.
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