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Cold Calling or Egg Mayonnaise?
I am new to B2B marketing (someone has to be). I used to be a professional actor. My main areas of expertise are bursting into impromptu song and making the shape of a tree.
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Metrics Schmetrics
Here’s another reason why I think B2B marketing has become boring: metrics, or more precisely, an over-reliance on metrics.
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What Really Works in Social Media for B2B
Using Social Media to promote your business can be a great way of engaging with your audience, but sometimes it’s easier said than done.
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