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Is your B2B marketing made to measure?
“What cannot be measured cannot be managed”
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Don’t get into the box…
We’re forever being told to “think outside the box”, but we say “don’t get into the box in the first place”. These days, traditional business structures can seem irrelevant.
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Double win for True at the 2017 BMA B2 Awards
True have picked up a further two awards for their ‘Go Digital. Go Yell.’ campaign for UK directories and marketing services giant, Yell.
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Marcomms to the rescue!
I would go so far as to argue that marketing communications can actually lead business development and not simply promote what’s already there. Marcomms can be a catalyst for new business and add real value. A claim too far? Hear me out.
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A marriage of art and science
George Bernard Shaw once wrote: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
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True win big at THE 2017 BMA Global Ace Awards
Held at the Forbes Theater in New York City, True picked up five awards at the BMA Global Ace Awards 2017. Two for their Go Digital, Go Yell campaign for Yell; one for Miura Systems, the innovative fintech brand; a fourth for their work for EY (Ernst & Young), the professional services giant; and finally, another for their own ‘Secret Beta Society’ event.
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