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Consumer Transparency in B2B Marketing
While B2C marketing has always made consumer transparency a priority, it’s now imperative that B2B marketers adopt this way of thinking, too; it’s the new prerequisite for success. End users (consumers) expect the same quality, precision, and honesty every step of the way – from manufacturers and suppliers all the way down to retailers.
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Fishing, Pulling and Statistics
Continued from my previous post
All this talk of creativity, the big idea and long-term thinking doesn’t meanI’m against measuring stuff. As I’ve already said, the point is that metrics should inform us, not dictate to us.
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So Here’s the Strategy…Look, Kittens!
One of my criticisms of B2B marketing is that it is still too dominated by old-school, US-style thinking – product-driven and financially obsessed. The corporate culture is all about the quarterly report – the numbers – and that leads to a reductive, short-term approach. It’s like we’ve all got attention deficit disorder.
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“Two for True” at the B2B Marketing Awards
Last night, True nabbed the ‘Best use of creative’ for Yell and ‘Most commercially successful campaign’ for Micro Focus at the B2B Marketing Awards.
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The Secret Beta Society
The Secret Beta Society event was an evening of discovery into B2B marketing, held by True. The Brothers and Sisters congregated for an evening of wit, wisdom and wine. Ever wondered who the B2B Illuminati are? View some photos from the night, you may even spot the greatest B2B mind in the room.
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Harnessing The Power Of Account Based Marketing
Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects) engage, convert, and measure the progress of your campaigns.
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