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Marcomms to the rescue!
I would go so far as to argue that marketing communications can actually lead business development and not simply promote what’s already there. Marcomms can be a catalyst for new business and add real value. A claim too far? Hear me out.
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A marriage of art and science
George Bernard Shaw once wrote: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
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True win big at THE 2017 BMA Global Ace Awards
Held at the Forbes Theater in New York City, True picked up five awards at the BMA Global Ace Awards 2017. Two for their Go Digital, Go Yell campaign for Yell; one for Miura Systems, the innovative fintech brand; a fourth for their work for EY (Ernst & Young), the professional services giant; and finally, another for their own ‘Secret Beta Society’ event.
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Top 5 things to know about personas
WHAT IS A PERSONA?
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7 steps to plan a B2B content marketing strategy
It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help you plan your B2B content marketing strategy.
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If marketers are architects, how should they structure their own building?
Continued from my previous post
If marketers should be the equivalent of architects designing and building beautiful edifices founded on a series of platforms – the most important of which is creative – it follows that the way we structure our businesses should reflect this.
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