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BBN appoints Yves Romestan as VP, Director of Global Development
London & Paris - Tuesday 3rd of July 2018 - Yves Romestan is appointed VP, Director of Global Development for BBN - The world’s B2B agency.
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Hello Hello - An insight into my internship at True
Over the last four weeks, I have taken an internship at True, during which I have experienced a concise insight to all aspects of the agency world and been immersed in the fast-paced, creative yet structured environment True runs to ensure its success.
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BBN expands with four new partner agencies
Recent new partnerships in the last 12 months see BBN expand their geographical footprint into 27 countries worldwide.
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Nostalgia – leveraging past success to drive future growth
With Christmas already a distant memory, there is one thing we will never fail to forget about the annual holiday – the giddy excitement it would bring us as a child.
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B2B TV Episode 4: AAR guide to selecting the right agency
Choosing the right agency in a market where there’s an over-supply and an increase in complexity of marketing requirements can be a challenging task for CMOs and procurement teams.
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How to justify your marketing spend
In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.
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