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Just do it…
Once you've done all your thinking, research, and empathizing, hopefully you have a pretty good idea what you want to say – what the brand narrative is going to be. It’s time to start synthesizing all those influences into the semblance of a big idea.
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Creativity, where art thou?
The big idea – the brand story running throughout a campaign and the entire business – can’t come from a rulebook or a set of data. So where does creativity come from?
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Do B2B companies need a face?
Since the advent of Social Media, there is a growing move within B2B-centric businesses to act more like a person rather than just a company.
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B2B TV Episode 2: How to effectively target SMEs
Our second episode of B2B TV involves True co-founders, Richard and Cos discussing some key considerations for targeting small to medium sized businesses. Including broadcast and news media, data propensity modelling and social media.
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Bringing the world together with Tea
The BBN owners conference was held last month, just outside Frankfurt, bringing together agency owners to take part in caffeine stimulated workshops.
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10 awards and counting!
2017 has seen our awards shelf sagging at True, and we’ve just added to that again with a win at this year’s Tech Marketing and Innovation Awards.
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