19 October 2017 by Oliver Millard

True named ‘Agency of the Year’ at the 2017 Golden Bee Awards

True are awarded ‘Agency of the Year’ and ‘Best Integrated Campaign’ at The Golden Bees Awards.

On October 10th, BBN agencies from around the globe gathered in Paris for the annual Golden Bee Awards, held at Château de Neuville-Bosc. As well as picking up the highly competitive ‘Best Integrated Campaign’ award for our ‘Go Digital. Go Yell.’ campaign for Yell, True were also named ‘Agency of the Year’ for the second time in three years, following on from the success of 2015.  

Cos Mingides, Client Services Director, said “With agencies in 32 locations across the globe, the Golden Bee Awards celebrate the best in B2B marketing excellence. BBN set out to create a truly unique and robust answer for the needs of international brands, cherry-picking best of breed independent B2B agencies in the key global economies, so we’re extremely honoured to be named Agency of the Year once more. But the annual BBN Academy is more than just about awards and recognition. It’s a chance for all the BBN agencies from across the world to come together, share best practices and talk through new iterations of our common tools, which are constantly being updated and improved by dedicated task teams. We also take the opportunity to put the tools into practise and collaborate on a pro bono project for a selected not-for-profit organisation each year, which is a great way for us to give something back while we’re together”.