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Nostalgia – leveraging past success to drive future growth
With Christmas already a distant memory, there is one thing we will never fail to forget about the annual holiday – the giddy excitement it would bring us as a child.
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B2B TV Episode 4: AAR guide to selecting the right agency
Choosing the right agency in a market where there’s an over-supply and an increase in complexity of marketing requirements can be a challenging task for CMOs and procurement teams.
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How to justify your marketing spend
In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.
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Five emotions for five B2B campaigns
Emotions just aren’t used enough in B2B marketing campaigns. Yes, we have the constant use of happy ads and campaigns that give off positive vibes leaving people with a positive thinking about the brand, but that’s just not enough anymore.
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Marketing is an art and content marketing is a speciality
Despite the increasing digitalisation of the media, traditional channels are still doing very well.
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Put people – not product – at the center of everything you do
Business-to-business marketing is undergoing a much-needed makeover to better align to sales and business results. Old ways of thinking aren’t going to deliver the results needed. Whether your business now claims their territory as B2B, or B2B2C or B2P (people) or B2H (human), a shift in focus is warranted.
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