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Thought Leadership is Old Skool
As a 30-plus year PR/Marcom professional, “thought leadership” has been a part of nearly every PR program I have known. It makes sense, right? Every client wants to show others (employees, customers, competitors) how much they know and to be a recognized leader in their category.
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Our first year as IPA members: what it’s meant for us and our clients
The Institute of Practitioners in Advertising (IPA), incorporated by Royal Charter, is the professional body for agencies in the advertising, media and marketing communications industry. And it’s with great pride that True were elected as members in 2019.
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True recognised for creativity and campaign effectiveness globally
True named Global B2B Creative Agency of the Year 2020 at ANA Global Ace Awards with four wins at ANA B2 Awards
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Truth Sessions: Account Based Advertising
On Thursday we held the fourth webinar in our Truth Sessions series, taking an in-depth look at Account Based Advertising.
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Protesting against the cliché
B2B marketing is still adorned with cringe-worthy clichés that company executives are approving! For some reason, a percentage of the business-to-business community seems to have an addiction to using a variety of clichés whether they appear in copy, graphics or photography.
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BBN Number one international B2B marcomms agency
As the BBN London office, True is proud to announce that as of 2020 BBN is officially ranked as the number one international B2B marcomms agency.
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