Truth Sessions: Account Based Advertising
On Thursday we held the fourth webinar in our Truth Sessions series, taking an in-depth look at Account Based Advertising.
It proved to be one of our most popular sessions to date, with hundreds of B2B marketers signing up to discover how they could supercharge the traditional Account Based Marketing model to boost reach and effectiveness.
True’s Founding Partners, Richard Parsons and Cos Mingides, were joined by Ineke Vermeulen from Atos, who chatted to us about her experience of integrating Account Based Advertising into a wider ABM marketing strategy. Atos have successfully used an ABA approach to gain competitive advantage by increasing perceived share of voice – and Ineke had some fascinating insights to share with our audience to help them adapt their own marketing efforts.
Keep your eyes peeled for our upcoming blog post which will provide a comprehensive overview of Account Based Advertising. In the meantime, you can watch a recording of the webinar on demand.