An Award Hat-trick for True
Good things come in threes. Over the last two weeks, we are happy to announce that we have received three awards for our ongoing work with Micro Focus and our ‘Elephant in the Room’ campaign.
Because We Don't Get Judged Enough
We love awards for the right reasons – they’re a chance to show our approach to storytelling in B2B works and is effective. So naturally, as Creative Director at True, I'm delighted to have been chosen to judge the 2015 BMA awards in New York.
Our Industry is Broken; Let’s Fix It
At True, we fundamentally believe that something is wrong with B2B advertising; something is broken. We have an opportunity as marketers to change that. After all, we should always be trying to improve what we do, right?
5 Things We Do To Develop a Creative Culture
It doesn’t happen overnight of course, but why shouldn’t developing a creative culture start from day one? I have a strong belief that creating a creative culture doesn’t just happen – it needs to be planned for. Here are our five starting points.