We love awards for the right reasons – they’re a chance to show our approach to storytelling in B2B works and is effective. So naturally, as Creative Director at True, I'm delighted to have been chosen to judge the 2015 BMA awards in New York.
Our prestigious jury includes senior creatives from True, Publicis Kaplan Thaler, Doremus, Siegel+Gale, Y&R, BBDO, Stein IAS, Bailey Lauerman, Fifth Ring and Gyro. Clearly, this is a highly talented group of creatives and just shows how B2B excellence is being elevated in the minds of marketers across the world.
The awards will celebrate the best business marketing globally under the banner headline ‘we don’t get judged enough’ and will cover creative excellence in all its forms – online, mobile, social, print, TV, experiential and integrated.
The winning entries will be announced on 29 April 2015 at WNYC Radio, NYC. Here’s hoping we’ll see some stunning winners.