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“Two for True” at the B2B Marketing Awards
Last night, True nabbed the ‘Best use of creative’ for Yell and ‘Most commercially successful campaign’ for Micro Focus at the B2B Marketing Awards.
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The Secret Beta Society
The Secret Beta Society event was an evening of discovery into B2B marketing, held by True. The Brothers and Sisters congregated for an evening of wit, wisdom and wine. Ever wondered who the B2B Illuminati are? View some photos from the night, you may even spot the greatest B2B mind in the room.
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As Britney Would Say, Work Bitch
I’m often asked what’s the best way to judge an agency. My answer is simple, do you like them and, perhaps more importantly, do you like their work?
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BBN Expands Into Brazil
BBN has just signed it’s latest agency partner agreement with Brazilian agency Approach. Our dialogue with Beth Garcia, CEO and partner of Approach began in February this year and after several conversations and communication exchanges over the next proceeding months it became clear that Approach was going to be a key partner for our clients doing business in South America.
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Ghosts Of Halloween Past
My first Halloween was in 1991. On the morning of Oct 31 I touched down at Kennedy airport. One way ticket - Kathmandu to New York. I had decided it was too early to become a Himalayan monk, and instead chose the Big Apple.
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Who's who at True: Tessa
It helps to both like and be proud of the people you work with. At True, we are. Since you may only know a few of us, we're starting a who's who of True – picking random people and digging for the truth behind their shiny smile.
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