True News

09 February 2017 by Richard Parsons

Introducing B2B TV...

Under the Influence is our first B2B TV show produced to get us all thinking about how we can make our industry more successful, engaging, creative and human. 

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22 November 2016 by Richard Parsons

The Secret Beta Society

The Secret Beta Society event was an evening of discovery into B2B marketing, held by True. The Brothers and Sisters congregated for an evening of wit, wisdom and wine. Ever wondered who the B2B Illuminati are? View some photos from the night, you may even spot the greatest B2B mind in the room.

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19 October 2016 by Richard Parsons

As Britney Would Say, Work Bitch

I’m often asked what’s the best way to judge an agency. My answer is simple, do you like them and, perhaps more importantly, do you like their work?

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16 June 2016 by Annette Fernandes-Poyser - BBN Central

BBN Expands Into Brazil

BBN has just signed it’s latest agency partner agreement with Brazilian agency Approach. Our dialogue with Beth Garcia, CEO and partner of Approach began in February this year and after several conversations and communication exchanges over the next proceeding months it became clear that Approach was going to be a key partner for our clients doing business in South America.

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31 October 2015 by Vasil Valkov

Ghosts Of Halloween Past

My first Halloween was in 1991. On the morning of Oct 31 I touched down at Kennedy airport. One way ticket - Kathmandu to New York. I had decided it was too early to become a Himalayan monk, and instead chose the Big Apple.

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