2017 has seen our awards shelf sagging at True, and we’ve just added to that again with a win at this year’s Tech Marketing and Innovation Awards.
Held at the Kensington Roof Gardens, True snapped up ‘Event Strategy of the Year’ for the ‘Art of POSzle’ launch event campaign for Miura Systems.
The objective of the event was to position Miura as a leader in the tablet POS market by successfully launching their new product POSzle with a memorable event that would resonate with the audience, improve sales and customer relationships and create joined-up journeys across the sales funnel.
Richard Parsons, Managing Director at True said, “We are delighted to have achieved 75% qualified sales leads for our client with our ‘Art of POSzle’ live event. Even better, this award takes us into double figures for business accolades – and we’re only half way through the year!”