BEAUTIFULLY SIMPLE IDENTITY
The Brief
Create a brand identity and purpose for Miura Systems, including tone of voice and visual language.
The Truth
The competition looked corporate and techy. We needed to align our identity with the marketplace including cool tech brands such as PayPal, iZettle and Square.
The Idea
We took style and design cues normally associated with consumer electronics brands and stripped back any unnecessary elements to bring Miura’s beautiful product design to the fore.
Results
The design was successfully implemented across the website and collateral, re-aligning internal employees to the brand’s purpose of creating beautifully simple products.
