It’s our name, but also our philosophy. Every day, who we are reminds us to put truth into everything we do. Why? Because truth is king when it comes to creating memorable human ideas.
Create a brand identity and purpose for Miura Systems, including tone of voice and visual language.
The competition looked corporate and techy. We needed to align our identity with the marketplace including cool tech brands such as PayPal, iZettle and Square.
We took style and design cues normally associated with consumer electronics brands and stripped back any unnecessary elements to bring Miura’s beautiful product design to the fore.
The design was successfully implemented across the website and collateral, re-aligning internal employees to the brand’s purpose of creating beautifully simple products.