Miura Systems

Beautifully simple identity

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Miura logo

The Brief

Create a brand identity and purpose for Miura Systems, including tone of voice and visual language.

Miura stationary

The Truth

The competition looked corporate and techy. We needed to align our identity with the marketplace including cool tech brands such as PayPal, iZettle and Square.

Miura brand guidelines

The Idea

We took style and design cues normally associated with consumer electronics brands and stripped back any unnecessary elements to bring Miura’s beautiful product design to the fore.

Miura packaging

Results

The design was successfully implemented across the website and collateral, re-aligning internal employees to the brand’s purpose of creating beautifully simple products.

Miura photos
Miura datasheets