HP

Don’t get your fingers burnt

← View more work
HP

The Brief

Run a press advertising campaign to promote the purchase of genuine HP printer toners.

Toners

The Truth

Although they are cheaper, their poor print quality and short life span means that non-HP toners cost you a lot more in the long run.

DPS Ad

The Idea

Don’t get your fingers burnt. Our ad visually brought to life the dangers of purchasing non-genuine toner cartridges.

Press Ad

Results

Sales of HP toners, through distributor Ingram Micro, increased by 19% in the period the campaign ran.