It’s our name, but also our philosophy. Every day, who we are reminds us to put truth into everything we do. Why? Because truth is king when it comes to creating memorable human ideas.
Run a press advertising campaign to promote the purchase of genuine HP printer toners.
Although they are cheaper, their poor print quality and short life span means that non-HP toners cost you a lot more in the long run.
Don’t get your fingers burnt. Our ad visually brought to life the dangers of purchasing non-genuine toner cartridges.
Sales of HP toners, through distributor Ingram Micro, increased by 19% in the period the campaign ran.