> Borland

Automation with the human touch

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Automation Brochure

The Brief

Launch Borland’s next generation suite of Silk test automation tools.

Press Ad

The Truth

Borland’s test automation tools help the human behind the tests improve quality and speed of delivery. They are automation tools that help the test be the best they can be.

The Idea

We humanised the Silk automation product suite, showing each product as a robot that gives testers the help they need. We ran a fully integrated campaign, implementing an awareness phase alongside lead generation activity through programmatic advertising, Eloqua and an inbound content strategy.

Results

The campaign generated 135 sales qualified leads and awareness of Borland’s Silk product portfolio increased by 34%.