19 May 2017 by Polly Griffiths

Double win for True at the 2017 BMA B2 Awards

True have picked up a further two awards for their ‘Go Digital. Go Yell.’ campaign for UK directories and marketing services giant, Yell.

True were winners in two categories at the 2017 Business Marketing Association (BMA) B2 Awards, which recognises the top performing business-to-business marketing campaigns of the year; celebrating creativity, innovation and performance. The B2 Awards Gala will be held on 31st May 2017 in Chicago, USA.

Categories Awarded

  • Best Broadcast Media, Online, Radio or Lead Gen campaign – Winner
  • Best Press Ad single campaign – Winner


“Yell are still doing what they’ve always done best – supporting local businesses and helping them connect with customers”, said Cos Mingides, Client Services Director at True. “They’ve evolved as a business and now do this in new ways, so our campaign needed to raise awareness of Yell’s range of digital marketing services as most still associate the brand with the Yellow Pages of old. We’re honoured to win another two awards for this campaign on behalf of a great client. But ultimately even prouder that our work is achieving business results for Yell and contributing to their continued success.”

To find out more about our multi-award winning campaign, take a look at our Yell case study, here.