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It’s All About Anthropology, Stupid…
We like to think we buy a top-notch BMW because of its beautiful engineering, its performance, comfort and reliability. We probably really buy one because we think it’ll help us get laid, or differentiate us from the riff-raff.
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An Award Hat-trick for True
Good things come in threes. Over the last two weeks, we are happy to announce that we have received three awards for our ongoing work with Micro Focus and our ‘Elephant in the Room’ campaign.
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Spock or Captain James T. Kirk?
Why is B2B marketing so boring? How did it happen? These are kinds of questions that keep me awake at night. Does that make me odd? Perhaps. But then I’m passionate about B2B and, as I’ve said, I’m on a mission.
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What Really Works in Social Media for B2B
Using Social Media to promote your business can be a great way of engaging with your audience, but sometimes it’s easier said than done.
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Because We Don't Get Judged Enough
We love awards for the right reasons – they’re a chance to show our approach to storytelling in B2B works and is effective. So naturally, as Creative Director at True, I'm delighted to have been chosen to judge the 2015 BMA awards in New York.
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Reviving the Art of Storytelling
Our fundamental belief is that we are all storytellers. As human beings we evolved telling stories around the camp fire.
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