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Ghosts Of Halloween Past
My first Halloween was in 1991. On the morning of Oct 31 I touched down at Kennedy airport. One way ticket - Kathmandu to New York. I had decided it was too early to become a Himalayan monk, and instead chose the Big Apple.
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It’s Show Time, Folks!
Words or pictures, pictures or words? This is the age-old argument for what works best in advertising.
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Millennials – Don’t Be Bugged
Born between 1980 and 2000, millennials are a group of people who have never used a fax machine, think dial-up internet is from the dark ages, have rarely opened an encyclopaedia – and may never have driven anywhere without the aid of a sat-nav.
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Gorillas and Bulls
Once a brand knows what it stands for and knows what kind of relationship it has with its audience, its marketing can be more adventurous and take more risks. Cadbury’s ‘Drumming Gorilla’ ad is a prime example.
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Have Some Respect: The US Creative Revolution
In my last post, I argued that European advertising haled from artistic roots and was the better for it. But most commentators seem to agree that it was Bill Bernbach of Doyle Dale Bernbach who unleashed a new era of creativity in advertising in 1950s America.
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Heart vs Head – How Did We Get Here?
Since the beginning of time it seems advertising has been split into two camps: the salesmen versus the artists.
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