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Stay in the loop with the latest B2B industry trends.

Latest Blog

25 November 2016 by Richard Parsons

“Two for True” at the B2B Marketing Awards

Last night, True nabbed the ‘Best use of creative’ for Yell and ‘Most commercially successful campaign’ for Micro Focus at the B2B Marketing Awards.

Blog

22 November 2016 by Richard Parsons

The Secret Beta Society

The Secret Beta Society event was an evening of discovery into B2B marketing, held by True. The Brothers and Sisters congregated for an evening of wit, wisdom and wine. Ever wondered who the B2B Illuminati are? View some photos from the night, you may even spot the greatest B2B mind in the room.

Blog

4 November 2016 by Leo Boon Yeow - BBN Singapore

Harnessing The Power Of Account Based Marketing

Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects) engage, convert, and measure the progress of your campaigns.

Blog

1 November 2016 by Richard Parsons

A Beautiful Building Needs A Platform

Continuing from my last post. Good buildings are built on solid foundations. For our purposes, I’m going to call these platforms. The first platform we need to build is the creative platform.

Blog

25 October 2016 by Richard Parsons

Marketers Should Be Architects

“No person who is not a great sculptor or painter can be an architect. If he is not a sculptor or painter, he can only be a builder.”

Blog

20 October 2016 by Ishan Bhattacharya - BBN India

Nurture A B2B Customer Journey, One Micro-Moment At A Time

In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at the right moments, through thoughtful and sensitive content, can make a lot of difference.

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Latest Blog

“Two for True” at the B2B Marketing Awards

The Secret Beta Society

Harnessing The Power Of Account Based Marketing

A Beautiful Building Needs A Platform

Marketers Should Be Architects

Nurture A B2B Customer Journey, One Micro-Moment At A Time

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