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19 January 2017 by Richard Parsons

Bits, Bytes and Ballyhoo

To state the bleedin’ obvious, our world is digital now. People live online these days. That’s where conversations take place.

Blog

17 January 2017 by Cos Mingides

Political campaigns are very much like B2B campaigns

What? I hear you say. The reason for that assertion is that they, like a lot of what we do, are wrapped up in very rational arguments.

Blog

13 January 2017 by Ishan Bhattacharya - BBN India

How B2B Marketers Can Achieve Audacious Goals by Going Social

There is a common perception in the B2B marketing space that social media campaigns do not resonate well with enterprise customers. Some ten years back it would have been true, but now, especially with the rising number of internet savvy decision makers, it’s absolutely untrue.

Blog

11 January 2017 by Rory Vieyra

Instinct vs. Data

Gut-feeling and empirical evidence are the two methods by which people make decisions. But which is better?

Blog

2 December 2016 by Jeff Young - BBN USA

Consumer Transparency in B2B Marketing

While B2C marketing has always made consumer transparency a priority, it’s now imperative that B2B marketers adopt this way of thinking, too; it’s the new prerequisite for success. End users (consumers) expect the same quality, precision, and honesty every step of the way – from manufacturers and suppliers all the way down to retailers.

Blog

30 November 2016 by Richard Parsons

Fishing, Pulling and Statistics

Continued from my previous post All this talk of creativity, the big idea and long-term thinking doesn’t meanI’m against measuring stuff. As I’ve already said, the point is that metrics should inform us, not dictate to us.

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Latest Blog

Bits, Bytes and Ballyhoo

Political campaigns are very much like B2B campaigns

How B2B Marketers Can Achieve Audacious Goals by Going Social

Instinct vs. Data

Consumer Transparency in B2B Marketing

Fishing, Pulling and Statistics

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