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6 February 2017 by Ben Verleysen - BBN Belgium

Marketing = Science + gut feeling

Computers and software are taking over many of our core tasks in marketing. Gut feeling can't be dictated to or coded, though. However important hard science and analyses might be, you need to mix them with a gentle dose of gut feeling to achieve successful campaigns.

Blog

1 February 2017 by Alan Stobie - BBN Scotland

All aboard the content truck, Mr Clarkson

I turned on the TV this morning. Actually, no I didn’t. I picked up my iPhone, opened up myTV app and tapped BBC 1. TV has changed. Or rather, viewing platforms and habits have.

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27 January 2017 by Timo Kruskopf - BBN Finland

Cyberage your marketing organisation

Why does the most with-it collection of individuals inside corporations fall behind in their way of working? Marketing departments talk along the lines of new wave, hip culture, music and fashion. But when it comes down to really doing things – making change happen – they hide behind glowing apple laptops.

Blog

19 January 2017 by Richard Parsons

Bits, Bytes and Ballyhoo

To state the bleedin’ obvious, our world is digital now. People live online these days. That’s where conversations take place.

Blog

17 January 2017 by Cos Mingides

Political campaigns are very much like B2B campaigns

What? I hear you say. The reason for that assertion is that they, like a lot of what we do, are wrapped up in very rational arguments.

Blog

13 January 2017 by Ishan Bhattacharya - BBN India

How B2B Marketers Can Achieve Audacious Goals by Going Social

There is a common perception in the B2B marketing space that social media campaigns do not resonate well with enterprise customers. Some ten years back it would have been true, but now, especially with the rising number of internet savvy decision makers, it’s absolutely untrue.

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Latest Blog

Marketing = Science + gut feeling

All aboard the content truck, Mr Clarkson

Cyberage your marketing organisation

Bits, Bytes and Ballyhoo

Political campaigns are very much like B2B campaigns

How B2B Marketers Can Achieve Audacious Goals by Going Social

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