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19 May 2017 by Polly Griffiths

Double win for True at the 2017 BMA B2 Awards

True have picked up a further two awards for their ‘Go Digital. Go Yell.’ campaign for UK directories and marketing services giant, Yell.

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17 May 2017 by Richard Parsons

Marcomms to the rescue!

I would go so far as to argue that marketing communications can actually lead business development and not simply promote what’s already there. Marcomms can be a catalyst for new business and add real value. A claim too far? Hear me out.

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11 May 2017 by Richard Parsons

A marriage of art and science

George Bernard Shaw once wrote: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”

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5 May 2017 by Richard Parsons

True win big at THE 2017 BMA Global Ace Awards

Held at the Forbes Theater in New York City, True picked up five awards at the BMA Global Ace Awards 2017. Two for their Go Digital, Go Yell campaign for Yell; one for Miura Systems, the innovative fintech brand; a fourth for their work for EY (Ernst & Young), the professional services giant; and finally, another for their own ‘Secret Beta Society’ event.

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13 April 2017 by Amanda Rufer - BBN USA

Top 5 things to know about personas

WHAT IS A PERSONA? A user/design persona is a great way to represent the users who you are designing for. Eeva Ilama does a great job summarizing the role of a persona in her article Creating Personas on UX Booth:

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10 April 2017 by Gopal Kishore - BBN Singapore

7 steps to plan a B2B content marketing strategy

It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help you plan your B2B content marketing strategy.

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Latest Blog

Double win for True at the 2017 BMA B2 Awards

Marcomms to the rescue!

A marriage of art and science

True win big at THE 2017 BMA Global Ace Awards

Top 5 things to know about personas

7 steps to plan a B2B content marketing strategy

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