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5 May 2017 by Richard Parsons

True win big at THE 2017 BMA Global Ace Awards

Held at the Forbes Theater in New York City, True picked up five awards at the BMA Global Ace Awards 2017. Two for their Go Digital, Go Yell campaign for Yell; one for Miura Systems, the innovative fintech brand; a fourth for their work for EY (Ernst & Young), the professional services giant; and finally, another for their own ‘Secret Beta Society’ event.

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13 April 2017 by Amanda Rufer - BBN USA

Top 5 things to know about personas

WHAT IS A PERSONA? A user/design persona is a great way to represent the users who you are designing for. Eeva Ilama does a great job summarizing the role of a persona in her article Creating Personas on UX Booth:

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10 April 2017 by Gopal Kishore - BBN Singapore

7 steps to plan a B2B content marketing strategy

It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help you plan your B2B content marketing strategy.

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17 February 2017 by Richard Parsons

If marketers are architects, how should they structure their own building?

Continued from my previous post If marketers should be the equivalent of architects designing and building beautiful edifices founded on a series of platforms – the most important of which is creative – it follows that the way we structure our businesses should reflect this.

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13 February 2017 by Gopal Kishore - BBN Singapore

This is no joke – how humour can help B2B marketers connect with their audience

There were two cows in a field. One said “moo”, the other one said, “I was going to say that!”

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9 February 2017 by Richard Parsons

Introducing B2B TV...

Under the Influence is our first B2B TV show produced to get us all thinking about how we can make our industry more successful, engaging, creative and human.

Showing 97–102 of 168

Latest Blog

True win big at THE 2017 BMA Global Ace Awards

Top 5 things to know about personas

7 steps to plan a B2B content marketing strategy

If marketers are architects, how should they structure their own building?

This is no joke – how humour can help B2B marketers connect with their audience

Introducing B2B TV...

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