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21 June 2017 by Polly Griffiths

10 awards and counting!

2017 has seen our awards shelf sagging at True, and we’ve just added to that again with a win at this year’s Tech Marketing and Innovation Awards.

Blog

29 May 2017 by Annette Fernandes-Poyser - BBN Central

Is your B2B marketing made to measure?

“What cannot be measured cannot be managed”

Blog

23 May 2017 by Richard Parsons

Don’t get into the box…

We’re forever being told to “think outside the box”, but we say “don’t get into the box in the first place”. These days, traditional business structures can seem irrelevant.

Blog

19 May 2017 by Polly Griffiths

Double win for True at the 2017 BMA B2 Awards

True have picked up a further two awards for their ‘Go Digital. Go Yell.’ campaign for UK directories and marketing services giant, Yell.

Blog

17 May 2017 by Richard Parsons

Marcomms to the rescue!

I would go so far as to argue that marketing communications can actually lead business development and not simply promote what’s already there. Marcomms can be a catalyst for new business and add real value. A claim too far? Hear me out.

Blog

11 May 2017 by Richard Parsons

A marriage of art and science

George Bernard Shaw once wrote: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”

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Latest Blog

10 awards and counting!

Is your B2B marketing made to measure?

Don’t get into the box…

Double win for True at the 2017 BMA B2 Awards

Marcomms to the rescue!

A marriage of art and science

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