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Blog

Stay in the loop with the latest B2B industry trends.

Latest Blog

Blog
11 July 2017 by Annette Fernandes-Poyser - BBN Central

Do B2B companies need a face?

Since the advent of Social Media, there is a growing move within B2B-centric businesses to act more like a person rather than just a company.

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Blog
28 June 2017 by Polly Griffiths

B2B TV Episode 2: How to effectively target SMEs

Our second episode of B2B TV involves True co-founders, Richard and Cos discussing some key considerations for targeting small to medium sized businesses. Including broadcast and news media, data propensity modelling and social media.

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Blog
23 June 2017 by Polly Griffiths

Bringing the world together with Tea

The BBN owners conference was held last month, just outside Frankfurt, bringing together agency owners to take part in caffeine stimulated workshops.

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tech_marketing_innovation_awards_blog_image1.jpgBlog
21 June 2017 by Polly Griffiths

10 awards and counting!

2017 has seen our awards shelf sagging at True, and we’ve just added to that again with a win at this year’s Tech Marketing and Innovation Awards.

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Blog
29 May 2017 by Annette Fernandes-Poyser - BBN Central

Is your B2B marketing made to measure?

“What cannot be measured cannot be managed”

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Blog
23 May 2017 by Richard Parsons

Don’t get into the box…

We’re forever being told to “think outside the box”, but we say “don’t get into the box in the first place”. These days, traditional business structures can seem irrelevant.

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