Blog

Stay in the loop with the latest B2B industry trends.

Latest Blog

23 August 2017 by Cos Mingides

Another year of hard work pays off as True are shortlisted for two B2B Marketing Awards

True have been shortlisted for ‘Most Commercially Successful Campaign’ and ‘Best Internal Audience Campaign’ ahead of the B2B Marketing Awards in November

Blog

8 August 2017 by Richard Parsons

Just do it…

Once you've done all your thinking, research, and empathizing, hopefully you have a pretty good idea what you want to say – what the brand narrative is going to be. It’s time to start synthesizing all those influences into the semblance of a big idea.

Blog

21 July 2017 by Richard Parsons

Creativity, where art thou?

The big idea – the brand story running throughout a campaign and the entire business – can’t come from a rulebook or a set of data. So where does creativity come from?

Blog

11 July 2017 by Annette Fernandes-Poyser - BBN Central

Do B2B companies need a face?

Since the advent of Social Media, there is a growing move within B2B-centric businesses to act more like a person rather than just a company.

Blog

28 June 2017 by Polly Griffiths

B2B TV Episode 2: How to effectively target SMEs

Our second episode of B2B TV involves True co-founders, Richard and Cos discussing some key considerations for targeting small to medium sized businesses. Including broadcast and news media, data propensity modelling and social media.

Blog

23 June 2017 by Polly Griffiths

Bringing the world together with Tea

The BBN owners conference was held last month, just outside Frankfurt, bringing together agency owners to take part in caffeine stimulated workshops.

Showing 85–90 of 168

Latest Blog

Another year of hard work pays off as True are shortlisted for two B2B Marketing Awards

Just do it…

Creativity, where art thou?

Do B2B companies need a face?

B2B TV Episode 2: How to effectively target SMEs

Bringing the world together with Tea

Subscribe to the latestfrom True

Subscribe to the latest
from True