After entering the inaugural B2B Brave Awards, great news was revealed as True are shortlisted for the following 7 categories with 8 entries:
- Best integrated campaign, ‘Go Digital. Go Yell’ - Yell
- Best brand campaign, ‘Elephant in the room’ - Micro Focus
- Best demand generation campaign, ‘A new era of innovation, Visual Cobol’ – Micro Focus
- Best out-of-home campaign, ‘Go Digital. Go Yell’ - Yell
- Best integrated content, ‘Elephant in the room’ - Micro Focus
- Best use of content in demand generation, ‘Elephant in the room’ - Micro Focus
- Best use of content in demand generation, ‘A new era of innovation, Visual Cobol’ – Micro Focus
- Best use of programmatic, ‘A new era of innovation, Visual Cobol’ – Micro Focus
Cos Mingides, Client Services Director at True shared, “Being shortlisted as finalists for eight entries in seven categories is such exciting news. We’d like to congratulate all for participating, especially to our fellow BBN agencies McCorkells and Bader Rutter for being finalists also. It’s a great start to be involved in the first annual B2B Brave Awards, we’re looking forward to a fantastic evening and will be delighted to share the news with our clients."
