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Blog

Stay in the loop with the latest B2B industry trends.

Latest Blog

blog image 041016.jpgBlog
4 November 2016 by Leo Boon Yeow - BBN Singapore

Harnessing The Power Of Account Based Marketing

Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects) engage, convert, and measure the progress of your campaigns.

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Blog 011016.jpgBlog
1 November 2016 by Richard Parsons

A Beautiful Building Needs A Platform

Continuing from my last post. Good buildings are built on solid foundations. For our purposes, I’m going to call these platforms. The first platform we need to build is the creative platform.

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marketers-should-be-more-like-architects.jpgBlog
25 October 2016 by Richard Parsons

Marketers Should Be Architects

“No person who is not a great sculptor or painter can be an architect. If he is not a sculptor or painter, he can only be a builder.”

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Blog
20 October 2016 by Ishan Bhattacharya - BBN India

Nurture A B2B Customer Journey, One Micro-Moment At A Time

In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at the right moments, through thoughtful and sensitive content, can make a lot of difference.

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work.jpgBlog
19 October 2016 by Richard Parsons

As Britney Would Say, Work Bitch

I’m often asked what’s the best way to judge an agency. My answer is simple, do you like them and, perhaps more importantly, do you like their work?

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Blog
6 October 2016 by Bart Stovers - BBN Netherlands

Thoughts on Thought Leadership

The power of a new business point of view New points of view change our life. You could describe Steve Job’s new point of view on the user interface as: we now serve our computer versus our computer needs to serve us.

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