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20 October 2016 by Ishan Bhattacharya - BBN India

Nurture A B2B Customer Journey, One Micro-Moment At A Time

In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at the right moments, through thoughtful and sensitive content, can make a lot of difference.

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19 October 2016 by Richard Parsons

As Britney Would Say, Work Bitch

I’m often asked what’s the best way to judge an agency. My answer is simple, do you like them and, perhaps more importantly, do you like their work?

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6 October 2016 by Bart Stovers - BBN Netherlands

Thoughts on Thought Leadership

The power of a new business point of view New points of view change our life. You could describe Steve Job’s new point of view on the user interface as: we now serve our computer versus our computer needs to serve us.

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29 September 2016 by Annette Fernandes-Poyser - BBN Central

3 Tips For Better B2B Technology Marketing Case Studies

Case studies are an important arrow in the arsenal of a B2B technology marketer. Knowing how to write one well–or being able to spot shortfalls in case studies written by your agency–is an important skill.

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18 August 2016 by Isabelle O'Brien - M&a, BBN Australia

What Can Marketers Learn From Pokémon GO?

In under a week Pokémon Go has become a phenomenon, surpassing Tinder and almost Twitter on Android phone downloads – despite only being available in four countries.

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Latest Blog

Nurture A B2B Customer Journey, One Micro-Moment At A Time

As Britney Would Say, Work Bitch

Thoughts on Thought Leadership

Top Ten Tips For Creating Engaging Content

3 Tips For Better B2B Technology Marketing Case Studies

What Can Marketers Learn From Pokémon GO?

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