Blog

Stay in the loop with the latest B2B industry trends.

Latest Blog

29 September 2016 by Annette Fernandes-Poyser - BBN Central

3 Tips For Better B2B Technology Marketing Case Studies

Case studies are an important arrow in the arsenal of a B2B technology marketer. Knowing how to write one well–or being able to spot shortfalls in case studies written by your agency–is an important skill.

Blog

18 August 2016 by Isabelle O'Brien - M&a, BBN Australia

What Can Marketers Learn From Pokémon GO?

In under a week Pokémon Go has become a phenomenon, surpassing Tinder and almost Twitter on Android phone downloads – despite only being available in four countries.

Blog

9 August 2016 by Ishan Bhattacharya - BBN India

Why B2B Business Blogging Is Still Not Dead

For businesses that think writing blogs is passé, it’s time to reconsider. Enterprise blogs are more than just content pieces. They are a means to an end, the end being leads. Effective blogs with rich content can convert web-traffic into measurable sales inquiries.

Blog

14 July 2016 by Leo Boon Yeow - BBN Singapore

Video is Unavoidable in B2B Marketing Today

Video is the most powerful tool marketers have at their disposal. The popularity of video exploded last year, with the number of videos posted on Facebook leaping from 4 billion in April 2015 to 8 billion in September 2015.

Blog

14 July 2016 by Amelie Lafayette

Let Me Tell You A Story...

In an excellent earlier blog post a spirited argument was put forward for the primacy of the image over the written word in advertising. However, I’d like to counter this with a, hopefully, spirited argument not only in favour of words, but lots of them. I’m talking about long copy.

Showing 121–126 of 168

Latest Blog

Top Ten Tips For Creating Engaging Content

3 Tips For Better B2B Technology Marketing Case Studies

What Can Marketers Learn From Pokémon GO?

Why B2B Business Blogging Is Still Not Dead

Video is Unavoidable in B2B Marketing Today

Let Me Tell You A Story...

Subscribe to the latestfrom True

Subscribe to the latest
from True