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7 July 2016 by Gopal Kishore - BBN Singapore

The B2B Tech Marketing Funnel is Dead - Long Live the Funnel

If we asked for an apple, and we get an orange, are we supposed to be happy because it’s a fruit? Similarly, as a B2B tech marketer, we ask for leads and instead get a funnel. Are we supposed to be happy?

Blog

30 June 2016 by Fabio Orlando - BBN Canada

The Boy Who Could Fly

I was a weird kid. No, really. When I was but a wee lad I believed a lot of things that most would deem inconceivable.

Put_some_emotion_in_your_B2B_marketing_campaigns_-_image.jpg

Blog

23 June 2016 by Ashan Bhattacharya - BBN India

Put Some Emotion In Your B2B Marketing Campaigns

Marketers in the B2B space strongly feel that emotions have no significance in their marketing campaigns. But what if we tell you that it’s only partially true?

Blog

16 June 2016 by Annette Fernandes-Poyser - BBN Central

BBN Expands Into Brazil

BBN has just signed it’s latest agency partner agreement with Brazilian agency Approach. Our dialogue with Beth Garcia, CEO and partner of Approach began in February this year and after several conversations and communication exchanges over the next proceeding months it became clear that Approach was going to be a key partner for our clients doing business in South America.

Blog

2 June 2016 by Peter Foubert - BBN Belgium

The Most Important B2B Marketing ‘Twends’ of 2016

A few months into 2016 and some are still wondering what this year will bring. What can we, for example, expect in the area of B2B marketing? What are the most important trends and evolutions? We have evaluated and assessed the most important predictions. The result is something between a trend list and a wish list. Therefore, Twends.

Blog

26 May 2016 by Maryka Burger - BBN Strategic Partner - SharpSpring

Common Marketing Automation Mistakes to Avoid

Right now is the best time to deploy a marketing automation platform. Marketing automation is experiencing record adoption, more than any other digital marketing platform, and has seen a 50% increase in growth over the past year.

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Latest Blog

The B2B Tech Marketing Funnel is Dead - Long Live the Funnel

The Boy Who Could Fly

Put Some Emotion In Your B2B Marketing Campaigns

BBN Expands Into Brazil

The Most Important B2B Marketing ‘Twends’ of 2016

Common Marketing Automation Mistakes to Avoid

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