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9 August 2016 by Ishan Bhattacharya - BBN India

Why B2B Business Blogging Is Still Not Dead

For businesses that think writing blogs is passé, it’s time to reconsider. Enterprise blogs are more than just content pieces. They are a means to an end, the end being leads. Effective blogs with rich content can convert web-traffic into measurable sales inquiries.

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14 July 2016 by Leo Boon Yeow - BBN Singapore

Video is Unavoidable in B2B Marketing Today

Video is the most powerful tool marketers have at their disposal. The popularity of video exploded last year, with the number of videos posted on Facebook leaping from 4 billion in April 2015 to 8 billion in September 2015.

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14 July 2016 by Amelie Lafayette

Let Me Tell You A Story...

In an excellent earlier blog post a spirited argument was put forward for the primacy of the image over the written word in advertising. However, I’d like to counter this with a, hopefully, spirited argument not only in favour of words, but lots of them. I’m talking about long copy.

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7 July 2016 by Gopal Kishore - BBN Singapore

The B2B Tech Marketing Funnel is Dead - Long Live the Funnel

If we asked for an apple, and we get an orange, are we supposed to be happy because it’s a fruit? Similarly, as a B2B tech marketer, we ask for leads and instead get a funnel. Are we supposed to be happy?

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30 June 2016 by Fabio Orlando - BBN Canada

The Boy Who Could Fly

I was a weird kid. No, really. When I was but a wee lad I believed a lot of things that most would deem inconceivable.

Put_some_emotion_in_your_B2B_marketing_campaigns_-_image.jpg

Blog

23 June 2016 by Ashan Bhattacharya - BBN India

Put Some Emotion In Your B2B Marketing Campaigns

Marketers in the B2B space strongly feel that emotions have no significance in their marketing campaigns. But what if we tell you that it’s only partially true?

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Latest Blog

Why B2B Business Blogging Is Still Not Dead

Video is Unavoidable in B2B Marketing Today

Let Me Tell You A Story...

The B2B Tech Marketing Funnel is Dead - Long Live the Funnel

The Boy Who Could Fly

Put Some Emotion In Your B2B Marketing Campaigns

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