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Blog

Stay in the loop with the latest B2B industry trends.

Latest Blog

Blog
17 May 2016 by Bart Stovers - BBN Netherlands

In What Life Stage Is Your Brand? Fun or Death Rattle?

You know them…outdated companies that have no intention of wanting to change until revenues and profits are seriously decreasing. The organisation changes too late and causes its own demise, resulting in the brand’s ‘death rattle’.

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Blog
12 May 2016 by Anna Kirk - BBN USA

A Great Product Launch Means Finding Your ‘Peanut Butter’!

If a service or product launch is at the centre of your communications strategy, and if you haven’t found your ‘peanut butter’, beware! Your launch could probably use a healthy injection of innovation. (If you just sat back, furrowed your brow and said “Huh?”, allow me two minutes to explain.)

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Blog
10 May 2016 by Ales Rihacek - BBN Czech Republic

How To Find Influencers and Engage Them

Nowadays, much more of our reputation is affected by what is said about us! In business, this means that 80-90 per cent of customers decide on their purchase before they are actively addressed.

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Blog
13 April 2016 by Richard Parsons

“Here’s to the crazy ones…”

When Steve Jobs and Steve Wozniak founded Apple, they didn’t just want to make machines that were functional; they also wanted to make them beautiful and easy to use. Jobs was as influenced by calligraphy as he was by programming.

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Blog
29 March 2016 by Richard Parsons

Friction Factory

Telling a good story is often about identifying a point of friction and releasing pressure that has built up because of it. That point is not always obvious, of course.

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Blog
25 March 2016 by Richard Parsons

The Greatest Story Ever Told?

Metro Goldwyn Mayer’s 1965 film, ‘The Greatest Story Ever Told’ brought the life of Jesus to the big screen in glorious Technicolor.

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