Blog
Podcasts
Webinars
Research
Navigating the Shifting Sands of the DMU
"The DMU is no longer static — it’s a moving target. Stop chasing the individual—and start building for the collective."~ Richard Parsons, Co-Founder and Managing Director, True
Continue Reading
How to Drive Real Business Growth from Marketing
"B2B buyers don't think in straight lines" ~ Richard Parsons, Co-Founder and Managing Director, True.
The goal for businesses is clear: Win market share. In today’s fiercely competitive B2B landscape, brands that aggressively pursue market share growth are best positioned for long-term success. However, achieving this requires a deep understanding of how B2B buyers make decisions and a strategic approach to marketing investment.
Continue Reading
Navigating the Future of B2B Agencies with AI: A view from a Gen Z
Starting out in the B2B world as an Account Executive at True, I’ve quickly learned that AI is no longer some far-off tech buzzword. Join me as I dive into why AI is so much more than that.
Continue Reading
Cookieless Thoughts
Adapting to a Cookieless Future in B2B Marketing
Continue Reading
The 95-5 Rule of Advertising
The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.
Continue Reading
What I learnt at the BBN Academy
At True, the London office of the BBN Network, we take our role in BBN very seriously.
Continue Reading
