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Beyond the Algorithm: The Five New Rules of B2B Marketing Effectiveness
Every B2B marketer is experimenting with AI right now. The tools are everywhere—from content generation to predictive analytics, from creative testing to audience targeting. But if everyone has access to the same technology, where does the competitive advantage actually come from?
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True Achieves IPA Effectiveness Accreditation Once Again – Leading the Way in B2B
We're very proud to share that True has once again achieved IPA Effectiveness Accreditation — making us one of only 12 agencies to have earned the accolade every year it has been awarded, since 2021.
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Proving Marketing’s True Impact in B2B: Insights from Snowflake’s Round Table
Our founder, Cos Mingides recently joined a round table hosted by Snowflake and B2B Marketing to tackle one of the industry’s toughest—and most important—challenges: proving the true commercial impact of marketing in B2B.
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Bridging the Gap: How Brand and Performance Marketing Work Best Together
Brand versus performance marketing – the perpetual debate – so it was refreshing to hear a discussion at BIMA’s SXSQ London house suggesting the answer might lie in working together. And I don’t mean doing both in silos but splitting the budget 50:50 – I mean actually working together.
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True Wins Big at the 2025 ANA B2 Awards!
We’re proud to announce that we’ve won across all four of our nominated categories at the 2025 ANA B2 Awards!
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The Power of Brand in B2B: Insights from the Brand Finance Event
It’s always great to see brand value in B2B getting the airtime it deserves. Thanks to research from the IPA, WARC, the B2B Institute and others, we now have clear evidence: strong brands drive serious growth in B2B. The latest Brand Finance Global Most Valuable B2B Brands Index only reinforces that point.
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